#1) Wearables: Fitness bracelets have taken the consumer market by storm – allowing people to count their steps, monitor their sleep, and keep track of various health metrics. The idea behind wearable technology will impact the sports industry as well. With the miCoach system from Adidas, devices are attached to jerseys, enabling coaching staffs to monitor critical information on each player, such as speed and heart rate. Real-time and personalized data allows for better preparation before the game and strategic adjustments during the game.
#2) Live Data: Advanced technological solutions that capture live data are changing the way information is collected and monitored during a game or match. Devices can be attached to equipment, balls, and athletes in order to track movement, distance, and speed. For example, the PGA Tour utilizes ShotLink technology from CDWto capture real-time player performance, including driving distance and ball location. The NBA has installed cameras into basketball arenas to monitor and analyze movement on the court. Likewise, Pitchf/x technology has been installed in all 30 Major League Baseball stadiums to calculate and store extensive pitching data.
#3) Mobile Capabilities: Teams are going mobile. NFL teams have replaced their paper playbooks with digital ones for more efficient and effective preparation. Though there are strict rules about using mobile devices during a game in the NFL, high school football teams are using mobile applications, such as RII Sport Technology’s GameDay Scout App. This powerful app allows coaches to capture detailed, real-time data and use that information to understand the tendencies of their opponent and make immediate adjustments during the game.
This need and desire for instant, real-time information – from the players and coaches and leagues, and also from consumers and fans and enthusiasts – will continue to transform the technologies used in the sports industry. At RII Sports Technology, we’re always thinking about how to push those boundaries to better benefit coaching staffs and players. Learn more about our mobile app at www.r2sportstech.com.
Read about more sports technology trends here.